International Style and Tuning Show 2010 – the official season opener ( 04.15.2010 )
Its April 2010, a new start to a new season and KW Automotive UK kicked it off in style at the International Styling & Tuning Show, which was hosted at the newly redeveloped Silverstone circuit.
The show remains the largest outdoor modified car show in the UK with over 18,000 people attending, 1200+ cars and over 80 traders turning up. ISTS is the official season opener with modified car clubs, traders and enthusiasts aged between 17-35 coming together to kick start the 2010 season in style.
The event is a vital element within the modified and tuning car market and the biggest of the show season. ISTS provides the ideal opportunity for KW to target this lucrative market effectively at the start of the season.
Over the winter period KW UK has been working hard on redeveloping it´s look at this years shows. ISTS was the first opportunity to show off the new stand and products. KW now have a 8.5m trailer that once the awnings are attached, spans to an impressive 16m x 13m fully closed off or open area. Complete with graphics the stand really stood out amongst the other traders. Many comments referred to the mobile display as being to an F1 standard.
Inside, you could dribble over two brand new Ford RS Focuses. The white one belonging to KW UK which squatted nicely on KW´s Variant 3 with the High Lift System fitted to the front. The Green focus which belonged to one of KW´s customers sat on our Variant 1 system. A big thank you to Mark the owner, for not only supplying his car for the display, but for also providing a huge amount of elbow grease and keeping both cars looking like they had a mirror finish all weekend… Mark, you can now rest!!!!!
We were also displaying all coilovers from Race to Road along with Sway-Bars and our HLS (High Lift System) in action. Not forgetting we had a dedicated corner showing off the new Weitec coilovers too. The action wasn´t contained within the new stand either. KW UK were one of the official sponsors of the event so it came of no surprise that we supplied a lot of track time to really show off how KW performs around the track. Thank you to Mitch, Darren and Lee for making that happen.
Overall a good start to the season and a good response from the general public. Thank you to all that showed an interest in us and our product. And for those that were putting their own car equipped with KW through it´s paces around the Silverstone circuit… we trust you were the envy of every other driver in the corners that didn´t have what you have, and we can only think it put a big smile on your face.
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